EL
JIMADOR
Casa Herradura Production Process
Step 1: Agave plants
Casa Herradura owns the majority of the plants.
-> High quality agave plants - High sugar level and good health plants
“Jimadores” harvest (jima) the agave plants close to the heart avoiding bitterness
Step 2: Cooking
We use traditional clay ovens - It takes more time but we get the best juices
(slow heating process taking 24 – 26 hrs vs. 8-12 in “autoclaves” – stainless steel)
Step 3: Fermentation
Natural fermentation – no human intervention
At the most 96 hours
Process uses only wild airborne yeasts
Step 4: Distillation
Double step distillation cutting heads (methanol) and tails (vinasas) in both processes
Distilled to a lower proof to get the best alcohols
First distillation up to 25% abv
Second distillation up to 46-55 % abv
Step 5: Aging
New white American oak barrel
200 liters barrels
We DO NOT USE CARAMEL or other colorants
Remember, it takes around 8 - 9 years to produce the bottle that is in your hands
-> Tequila is very complex and versatile
EL JIMADOR - #1 TEQUILA IN MEXICO
Product Features:
- 100% Agave 100% Real
- #1 selling Tequila in Mexico (Nielsen data)
- Proprietary, traditional production process (Casa Herradura)
- Estate Bottled
- Balanced taste / Creates great tasting tequila cocktails
- Launched in 1995. Started the tequila boom in Mexico
- New look and feel (handles much better for the on-premise)
El Jimador - the person
Named after the person who harvest the agaves – honorable job
3 Expressions available (Blanco, Reposado, Anejo)
El Jimador Blanco
Aged: 0 months
Color: clear
Aroma: Clean cooked agave with hints of citrus fruit
Taste: Smooth with mild cooked agave note
Finish: Smooth, clean and warming
El Jimador Reposado
Aged: 2 months
Color: gold
Aroma: Smooth with sweet cooked agave notes: hints of vanilla and spice
Taste: Smooth with sweet cooked agave notes: hints of vanilla and spice
Finish: Smooth, sweet and hint of spice
Available sku-es:
El Jimador Blanco Agave 0.70lt
El Jimador Reposado Agave 0.70lt
