GENTELMAN
JACK

TWICE THE EFFORT.
ALL THE REWARD.

Jack Daniel believed "Every day we make it, we'll make it the best that we can." For Jack, that meant mellowing his whiskey drop by drop through 10 feet of sugar maple charcoal.
Seven generations later, we still charcoal mellow our whiskey just as Mr. Jack did. The reason is simple - it imparts a distinctive smoothness folks have come to expect from Jack Daniel's. Charcoal mellowing is what makes Jack Daniel’s what it is – a Tennessee Whiskey and not a bourbon. Doing it twice is what makes Gentleman Jack what it is –unlike any whiskey in the world. We think you’ll agree that the whiskey emerging from this second trip through the charcoal is one of refined character, worthy of the name Gentleman.


SMOOTHNESS
YOU CAN TASTE.

Gentleman Jack Rare Tennessee Whiskey has a rich, full flavor with a hint of fruits and spices

Exceptionally Smooth

Just like Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Single Barrel, Gentleman Jack is Charcoal Mellowed before going into the barrel.

Gentleman Jack, however, receives an additional "blessing" when it is Charcoal Mellowed again after reaching maturity – making it the only whiskey in the world to be Charcoal Mellowed twice, giving it ultimate smoothness. Gentleman Jack is full-bodied with fruit and spices, and its finish is silky, warm, and pleasant. When you drink Gentleman Jack, you’ll always enjoy rich, rewarding taste.



BEFORE MAKING WHISKEY, WE MAKE BARRELS.

It takes a quality barrel to make a quality whiskey, so we start by selecting the best American white oak for the barrel staves.

Our craftsmen fit the staves together by hand, then carefully toast and char the inside of the barrel to caramelize the wood's natural sugars. It's from this toasted oak that the whiskey draws its rich amber color, distinctive flavor and finish. While some are content to store their whiskey in used barrels, we only entrust our whiskey to new ones. Indeed, the barrel’s quality is so important to us, that we believe we are the only distiller that goes the extra mile to craft our own.

WE STILL JUDGE IT BY A SIP.

We all know age isn't the same as maturity. It's true of people and it's true of whiskey.
Mellowing our whiskey through 10 feet of sugar maple charcoal, crafting our own barrels, and storing it on the bottom floors of the barrelhouse - all this contributes to how our whiskey matures. Age, by itself, isn’t a reliable measure of a whiskey’s quality and character, which is why our tasters tell us when the whiskey is ready. We judge its quality the same way you do–with a sip.